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To celebrate both Leica's 100th anniversary and the opening of the new Leica Gallery São Paulo, the camera century's most memorable photos. Who: Leica, F/Nazca Saatchi & Saatchi

Why We Care: Nobody likes a braggart, but combine your boasting with a stylish re-creation of iconic imagery slack. Leica may confidently assert it invented photography, but this short film and its products do a fine job

To celebrate both Leica's 100th anniversary and the opening of the new Leica Gallery São Paulo, the camera century's most memorable photos. Who: Leica, F/Nazca Saatchi & Saatchi

Why We Care: Nobody likes a braggart, but combine your boasting with a stylish re-creation of iconic imagery slack. Leica may confidently assert it invented photography, but this short film and its products do a fine job

Creativity

To celebrate both Leica's 100th anniver sary and the opening of the new Leica Gallery São Paulo, the camera brand re-created some of the last century's most memorable photos. Who: Leica, F/Nazca Saatchi & Saatchi Why We Care: Nobody likes a braggart, but combine your boasting with a stylish re-creation of iconic imagery and you'll definitely be cut some slack. Leica may confidently assert it invented photography, but this short film and its products do a fine job backing it up.

Determination

To celebrate both Leica's 100th anniver sary and the opening of the new Leica Gallery São Paulo, the camera brand re-created some of the last century's most memorable photos. Who: Leica, F/Nazca Saatchi & Saatchi Why We Care: Nobody likes a braggart, but combine your boasting with a stylish re-creation of iconic imagery and you'll definitely be cut some slack. Leica may confidently assert it invented photography, but this short film and its products do a fine job backing it up.

Community

To celebrate both Leica's 100th anniver sary and the opening of the new Leica Gallery São Paulo, the camera brand re-created some of the last century's most memorable photos. Who: Leica, F/Nazca Saatchi & Saatchi Why We Care: Nobody likes a braggart, but combine your boasting with a stylish re-creation of iconic imagery and you'll definitely be cut some slack. Leica may confidently assert it invented photography, but this short film and its products do a fine job backing it up.

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Why We Care: Nobody likes a braggart, but combine your boasting with a stylish re-creation of iconic imagery and you'll definitely be cut some slack. Leica may confidently assert it invented photography, but this short film and its products do a fine job backing it up.

To celebrate both Leica's 100th anniversary and the opening of the new Leica Gallery São Paulo, the camera brand re-created some of the last century's most memorable photos. Who: Leica, F/Nazca Saatchi & Saatchi

Why We Care: Nobody likes a braggart, but combine your boasting with a stylish re-creation of iconic imagery and you'll definitely be cut some slack. Leica may confidently assert it invented photography, but this short film and its products do a fine job backing it up.

To celebrate both Leica's 100th anniversary and the opening of the new Leica Gallery São Paulo, the camera brand re-created some of the last century's most memorable photos. Who: Leica, F/Nazca Saatchi & Saatchi

Why We Care: Nobody likes a braggart, but combine your boasting with a stylish re-creation of iconic imagery and you'll definitely be cut some slack. Leica may confidently assert it invented photography, but this short film and its products do a fine job backing it up.

To celebrate both Leica's 100th anniversary and the opening of the new Leica Gallery São Paulo, the camera brand re-created some of the last century's most memorable photos. Who: Leica, F/Nazca Saatchi & Saatchi

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To celebrate both Leica's 100th anniversary and the opening of the new Leica Gallery São Paulo, the camera brand re-created some of the last century's most memorable photos. Who: Leica, F/Nazca Saatchi & Saatchi

Why We Care: Nobody likes a braggart, but combine your boasting with a stylish re-creation of iconic imagery and you'll definitely be cut some slack. Leica may confidently assert it invented photography, but this short film and its products do a fine job backing it up.

To celebrate both Leica's 100th anniversary and the opening of the new Leica Gallery São Paulo, the camera brand re-created some of the last century's most memorable photos. Who: Leica, F/Nazca Saatchi & Saatchi

Why We Care: Nobody likes a braggart, but combine your boasting with a stylish re-creation of iconic imagery and you'll definitely be cut some slack. Leica may confidently assert it invented photography, but this short film and its products do a fine job backing it up.

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